Last Updated: March 16th


Upmarket is committed to respect and protect your privacy. This privacy policy (“Policy”) describes the process of any personal data or usage information we collect from you, or that you provide to us, in connection with your use of our website. “Personal data” means any information relating to an identified or identifiable individual. individual.

Please read this policy carefully so that you understand your rights in relation to your personal data, and how we will collect, use and process your personal data. If you do not agree with this Privacy Policy in general or any part of it, you should not access our website or use Upmarket Services.

What types of information do we collect and how we use it?

Information you provide to us. We collect data when you create an account through our site, using Upmarket Services, viewing/completing interactions. Personal data must be processed lawfully, fairly and transparently to data subject. This means that we will process your personal data only under allowable legal basis and we will provide you certain information when collecting your personal data and when you exercise your rights (see Your rights). We expect that the legal basis for processing your personal data will be either:

  • Your unambiguous, informed, freely given and specific consent, which you can withdraw at any time
  • A contract between us, formed for example when you decide to use Upmarket Services.

It is also possible that we may be required to process your personal data in in order to fulfil a legal obligation specified in applicable law (EU or EEA member state) or to protect our legitimate interest. We will inform you about this and we will attempt to balance our interests against your rights and freedoms before processing.

As it is in our legitimate interests to be responsive to you and to ensure the proper functioning of our products and organisation, we will use your information to:

  • Communicate with you
  • Administer and provide services and customer support per your request
  • Personalise our services for you
  • Enforce terms of use of our Website and Upmarket services
  • If you have opted in to marketing, communicate with you about products, services, promotions, events and other news and information we think will be of interest to you
  • Provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information).

Technical usage information. When you visit our website or use Upmarket Services, we collect the information sent to us by your computer, mobile phone, or other access device. This information includes:

  • Your IP address
  • Device information including, but not limited to, identifier, name, and type of operating system
  • Mobile network information
  • Standard web information, such as your browser type and the pages you access on our Website.

We collect this information in order to:

  • Personalize our Website to ensure content from our website is presented in the most effective manner for you and your device
  • Monitor and analyze trends, usage and activity in connection with our website and services to improve our site
  • Administer our website and for internal operations, in order to conduct troubleshooting, data analysis, testing, research, statistical and survey analysis
  • Keep our website safe and secure
  • Measure and understand the effectiveness of the content we serve to you and others.

How do we share your personal data?

We do not sell, rent or lease your personal information to others except as described in this Privacy Policy. We share your information with selected recipients. These recipients include:

  • AWS, a cloud storage provider and provider of cloudfront CDN services. We use AWS to ensure that our website can be accessed from anywhere in the world and to store our data both for the services and for disaster recovery purposes. AWS may store your personal data in any country in the world.
  • Analytics and search engine provider, Google, located in the United States that assist us in the improvement and optimisation of the Website.
  • Companies hosting their user adoption and community engagement process on Upmarket

We will share your information with law enforcement agencies, public authorities or other organizations if legally required to do so, or if we have a good faith belief that such use is reasonably necessary to:

  • Comply with a legal obligation, process or request
  • Enforce our terms and conditions and other agreements, including investigation of any potential violation thereof
  • Detect, prevent or otherwise address security, fraud or technical issues
  • Protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).

Do we use cookies?

We are keenly aware of the trust you place in us, and our responsibility to protect your privacy. As part of this responsibility, we let you know what information we collect using cookies when you use our websites, why we collect it and how we use it to improve your experience.

Cookies are small text files that websites save locally to your computer, which allow sites to store and use information during your visit. They can improve your experience when using a website by:

  • Remembering preferences, so you don’t have to keep re-entering your choices when you visit again
  • Measuring how you use a site, so that changes can be made to ensure it meets your needs
  • None of our cookies used for our sites can be used to identify you personally. They are just used to help make the site better for you. To learn more about cookies and how to manage them, visit Read on to find out more about how we use cookies.

Cookies on Upmarket

We only use first-party Google Analytics cookies to track anonymous usage statistics and do not collect any personal information that can be used to identify you. This helps us analyse data about webpage usage and improve our website in order to tailor it to customer needs.

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not allow Google to use or share our analytics data.

To run our sites we use “session cookies”. These cookies are used to remember selections and preferences that you’ve already made or information that you’ve already given. Certain parts of our sites may not work if cookies cannot be set (for example if you set your browser to refuse all cookies).

Disclose your information to third parties:

In the event that we sell any business or assets, in which case we will disclose your data to the prospective buyer of such business or assets; or if substantially all of our assets are acquired by a third party, in which case information held by us about our users will be one of the transferred assets.

In the event that we sell any business or assets, in which case we will disclose your data to the prospective buyer of such business or assets; or if substantially all of our assets are acquired by a third party, in which case information held by us about our users will be one of the transferred assets.

Where do we store your personal data?

  • AWS, a cloud storage provider and provider of cloudfront CDN services. AWS may store your personal data in any country in the world.
  • Analytics and search engine provider, Google, located in the United States.
  • Our partners hosting their user adoption processes on Upmarket

The security of your personal data

We will do our best to protect your personal data, we cannot guarantee the security of your information transmitted through the Website or over email; any transmission is at your own risk. Once we have received your information, we will take appropriate technical and organizational measures to safeguard your personal data against loss, theft and unauthorised use, access or modification. We will, from time to time, host links to and from the websites of our affiliates or third parties. If you follow a link to any of these websites, these websites will have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to those websites.

Your obligations regarding your personal data

It is important that you inform us of any changes to your personal data as soon as possible by writing an e-mail to where the change request is described in detail as well as your name is included. We also require you to take appropriate steps to keep confidential any data that you do not want shared. Please do not disclose personal data on Upmarket. If you receive personal data from others on Upmarket, please use it appropriately and keep it confidential – please assume that such data is being disclosed only for your personal use and not to be shared with others.

How long do we store your personal data?

We endeavor to only collect personal data that are necessary for the purposes for which they are collected, and to retain such data for no longer than is necessary for such purposes. The length of time personal data is retained, and criteria for determining that time, are dependent on the nature of the personal data and the purpose for which it was provided.

We will retain your information as follows:

  • If you contact us via email we will keep your data for 12 months
  • Your technical usage information for 12 months
  • Data on your use of our website for 12 months

You can close your Upmarket account at any time by contacting When you close your account, we will delete all of your personal data (and all of your history) within 90 days of you closing your Upmarket account.

Your rights

In certain circumstances you have rights in relation to the personal data we hold about you. We set out below an outline of those rights and how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to exercise your rights. To exercise any of your rights, please email Please note that for each of the rights below we may have valid legal reasons to refuse your request, in such instances we will let you know if that is the case.

Withdrawal of Consent

Where you have provided your consent to us processing your personal data, you can withdraw your consent at any time by clicking on this opt-out link.

Objection to Marketing

At any time you have the right to object to our processing of data about you in order to send you marketing including where we build profiles for such purposes and we will stop processing the data for that purpose.


In the event that you wish to make a complaint about how we process your personal data, please contact us in the first instance at and we will endeavour to deal with your request as soon as possible.


If you have any questions about our privacy policy, you can contact our team at


We may from time to time change this Policy or change, modify or withdraw access to this site at any time with or without notice. However, if this Policy is changed in a material, adverse way, we will post a notice advising of such change at the beginning of this Policy and on this site’s home page for 30 days. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.


Feel free to contact us at

Terms of Service

The Upmarket Terms of Service are available here